Что такое Growth Hacking

Growth Hacking - это подход к увеличению прибыли и привлечению клиентов с помощью творческих и нестандартных методов маркетинга. Цель Growth Hacking - разработать инновационные стратегии для быстрого роста бизнеса, используя данные и тестирование.
Удачные примеры Growth Hacking:

HubSpot: компания успешно использовала стратегию создания бесплатных инструментов и ресурсов, чтобы привлечь пользователей и увеличить свою аудиторию.
Dropbox: компания успешно использовала стратегию реферальной программы, предлагая бесплатное хранилище для пользователей, которые привлекают новых пользователей.
PayPal: компания успешно использовала стратегию бонусов и наград для привлечения новых пользователей и увеличения активности существующих.
Hotmail: компания успешно использовала стратегию включения рекламных сообщений в каждое отправленное письмо, чтобы привлечь новых пользователей.

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